After the annual internal assessment of its brands and personality representing the company, Nigerian Telecommunications giants Globacom, dropped both Jim Iyke and Kate Henshaw as Ambassadors representing the company.
Jim Iyke on his part, has obviously had to grapple with a lot of image issues for a very long time and it was obvious that the company would decide to do away with his services as a brand face. He has also hardly been present at Globacom events. One of the few events Jim Iyke can be remembered to have attended for Globacom was the official presentation of P-Square to the media as Glo Ambassadors in August 2010.
Apart from seeing his face in couple of Globacom press commercials, it has been lost on quite a number of people that Jim Iyke was still a Globacom Ambassador for sometime now.
Meanwhile, a lot of Nollywood stars who were retained as Glo Ambassadors have always seized every opportunity to re-affirm their commitment to the company.
Apart from always being there when the company needs them, they constantly remind Nigerians that they are Globacom Ambassadors from their activities as well as promoting the company at every turn. Other Glo Ambassadors like Uche Jombo and Funke Akindele are also known to give out Glo souvenirs to people at every opportunity.
Furthermore, this crop of ambassadors and others are always there when the company calls them. Monalisa Chinda, just like a Desmond Elliot always answers the call of the company which in effect was even part of the deal in the first place.
Meanwhile, though Globacom has replaced Jim Iyke and Kate Henshaw-Nuttal with two new movie stars,it has also expanded the portfolio by one. The newest stars to sign deals with Globacom as Ambassadors are Kunle Afolayan,Odunlade Adekola and Jamila Umar Nagudu.
These stars were picked by Globacom to broaden its reach in the Yoruba and Hausa language movies industries.
Being a Globacom Ambassador comes with a lot of perks. Apart from the contract fee, the brand faces are paid when they are invited for Globacom events, especially outside their area of residence. They are also paid allowances for taking part in Globacom commercials. When a commercial is being shot outside the country, apart from their allowances, they are flown with their managers on first-class to locations outside the country.
However, to remain a Glo Ambassador, you need to continue to be relevant in the industry from which you were picked. A lot of these stars try their best in order not to put the wrong foot forward and to them, image is everything. Monalisa Chinda was quick to prove that her break-up with her ex-husband was not any fault of hers while Uche Jombo has since done away with her skimpy clothes.
Ask Mercy Johnson, who would have been one of the lucky few today if not for the scandalous stories that have tarnished her image, though she nonetheless denies them all.